Book Launch Promotion Ideas
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Best Book Promotion Ideas
One of the hardest parts of being an author is marketing your book. You’ve written an awesome story; now it’s time to get it in front of the readers who will love it! But how do you do that? How can you create a successful book launch or revive a book that’s gone cold? Here, we’re bringing you 15 tips you can use to create a successful book launch or pump new life into an existing book. There are so many new readers for you to meet!
Promoting your book doesn’t have to feel overwhelming. With these 101 book promotion ideas, you have a range of tactics to choose from that can fit any budget, schedule, or style. Whether you’re a social media enthusiast, a collaboration wizard, or someone who thrives in community engagement, there’s something here for everyone.
Want to really catch readers’ eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
Have you ever gone for a stroll around a pond and enjoyed looking around at the nature? If not, find a pond near you and give it a try. Now imagine a short page or two with some illustrations or photos set up about every 10 feet. With some inexpensive posts and a piece of extra wood or a clipboard, you can prop up pages of your story to give other pond visitors something fun to engage with as they enjoy the nature around them. This can work in parks, down public streets, or other areas that get foot traffic. Be sure you get permission to post your story, and make sure it’s appropriate for a general audience.
Engaging with traditional media like newspapers, magazines, and television is a powerful book promotion strategy for gaining exposure. So, Here are a few tips for reaching out to traditional media to promote your book:
Book Club Promotion Ideas
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate’s marketing efforts. Businesses typically pay per sale or per click/impression.
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.
Host a giveaway featuring signed copies of your book or related merchandise. Encourage participants to share the contest on social media to increase visibility. A little investment can yield big engagement.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Don’t underestimate the power of tangible marketing. Posters, bookmarks, and postcards featuring your book cover can make lasting impressions. Distribute these materials at coffee shops, community centers, and book fairs.