Their insightful tool will even tell you what terms your site is missing that would drive more traffic. The Spider SEO Crawler allows you to audit up to 500 URLs for free, but upgrading to a premium plan removes that limit as well as opens access to extra features. Sift through page titles and metadata, zero in on duplicate content, extract site data, even generate XML site maps with ease. Integrate your favorite tools like Google Analytics and PageSpeed Insights with API integration, and get in-deep with bot programming directives. Your site audit tool should contain a content gap report or equivalent that indicates the webpages outranking yours with similar content.

Millions of dollars or more are at stake with search engine optimization for businesses looking to compete at the enterprise level. At this level, most of your competition has likely invested heavily in search engine marketing tactics like SEO and PPC for over a decade. An enterprise SEO audit should also consider how the website’s performance compares to competing sites in the SERPs (search engine results pages).

SEO Analyzer from Ubersuggest (Freemium)

seo audit

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the SERPs. Auditing image optimization involves analyzing images for user experience and search engine performance. It is an essential tool for SEO services as it offers insights into your website’s indexing status, crawl errors, and keyword performance directly from Google’s perspective. Linking to other websites is a great way to provide value to your users. Often times, SEO Anomaly links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have. The primary purpose, at least from an SEO perspective, is to entice search engine users choose your page over the other results.

seo audit

Why do an SEO audit?

  • On Google Chrome, go to a page and access Lighthouse under “Tools.” It then audits the page’s performance, accessibility, progressive web apps, SEO, and more.
  • An experienced SEO professional reviews the information from these tools to make intelligent decisions that strategically improve your website’s performance.
  • After about three or four working days, we received a message back from Google saying that the reconsideration request was successful.
  • Earn a 25% higher ROI from SEO with our client-exclusive software stack — RevenueCloudFX.
  • Unsure why your website isn’t ranking higher in Google and other major search engines?

Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team. Pricing varies based on the number of keywords and update frequency. The “Optimum” plan starts at $31/month for 250 keywords with weekly updates. Ahrefs is a renowned SEO toolset that offers a comprehensive site audit feature to uncover technical and on-page SEO issues. Track website keyword rankings regularly, find out what of your actions led to growth and be the first to know when something critical happens.

SEO Audit

seo audit

If you work on the issues later, fewer and fewer issues should pop up, which should be reflected in the next crawl. However, new issues can surface if you add pages and products or do other work on your site. You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle. This lightweight SEO audit still finds high-priority issues without the time commitment of a full review.

seo audit

A “push-the-easy-button audit” is simply not going to get you top-three rankings. Do not be surprised by the results you did not get for the work you did not do. To put this into perspective, when we do a professional SEO audit, we manually check a long list of items that help us discover SEO issues.